Two men with a passion for motorsport and engineering founded AMG. Hans Werner Aufrecht and Erhard Melcher saw an opportunity on every wide open road, an invitation in every curve, an affirmation in every victory: for more performance and more power.
In 1965 (60 years ago in 2025), Manfred Schiek, a colleague at Daimler, went to the start in the German Touring Car Championship with the 300 SE engine that Aufrecht and Melcher had developed, and won ten times! Schiek’s triumph formed the foundation of Aufrecht and Melcher’s reputation as experts for sustaining and optimizing the performance of Mercedes-Benz vehicles.
For the poster car we’ve selected the “Red Pig” as it was the first milestone in terms of racing in 1971 - after officially founding the AMG company in 1967 - during the 24 Hours of Spa, which went down in the annals of the company: the AMG Mercedes 300 SEL 6.8 was the champion in its class and won second place overall. A heavy luxury sedan pulling a fast one on the competing lighter race cars. It caused a sensation, and the name AMG spread throughout the world.
The rest is history.
The opening day of Gent Collection Cars 2025 falls on Valentine's Day, a day dedicated to love and affection.
As we cherish both our loved ones and our classic cars, we’re delighted to celebrate this special occasion by offering free admission to all women on that day.
It's our way of expressing appreciation for all the car enthusiasts who share our passion, making this Valentine's Day even more memorable. We look forward to welcoming you to the event, where love for cars and a love for life come together!
